About Me. The path here.

Where I learned to look

Before product design, I studied fine arts and graphic design at Ort Tivon high school, completing final projects in both. The graphic design side was built in Macromedia FreeHand. It’s such an old tool now, but it’s where I first learned to design in vectors. That gave me two ways to approach an idea: explore it visually, then give it structure. Composition, color and sketching still shape how I work through a screen—not just how I finish it.

A different way to connect

I’ve been performing, on and off, for most of my life. From fifth grade through freshman year I was a theater kid, on stage in different shows and productions. Since then I’ve trained my voice, written and sung my own songs, and for the past five years I’ve been going to open-mic jams and performing live.

Breath, phrasing and rhythm carry into the visual work too. Singing gives me another way to think about expression: how a pause, a change in pace or the way something is delivered changes how it feels to the person listening.

Listening before offering an answer

From 2012 to 2020, I worked in sales and service with Dead Sea Premier in Dallas and Los Angeles. Customer conversations and feedback informed our marketing approach. I learned to identify needs, explain options and communicate with different people—experience I now bring to interviews, stakeholder conversations and understanding a product’s users.

The systems behind the service

As Assistant Store Manager at Urbanica Station, I coordinate people, suppliers and day-to-day priorities. Inventory, CRM, ERP and POS systems are part of that work. Training staff and improving service taught me to turn recurring friction into clearer processes. Tori, my retail-management project, draws on that firsthand understanding of operational problems.

Turning experience into a design practice

At Netcraft Academy, I put research, wireframing, prototyping and usability testing into practice through DermAid and Tori. One explores AI-supported dermatology; the other tackles retail workflows I know firsthand. Since 2024, my independent work has expanded into e-commerce and community products, including Season and Open Stage Jam, connecting user needs with visual craft.

Making ideas tangible sooner

I use Claude Code for research synthesis, UX writing, prototypes and front-end iteration, alongside Figma Make and Lovable. I think of myself as a designer and vibe coder: I use these tools to make behavior tangible and communicate it to developers. My focus is still deciding what the experience should do, then refining it.

From idea to moving image

A visual direction becomes a sequence of shots. Timing and continuity turn those shots into a story.

Directing the feeling, not just the image

My AI video work brings together art direction, visual consistency, motion and narrative. I use tools including Higgsfield, Seedance and ElevenLabs to explore how an idea unfolds across shots. This portfolio is one example of that interest: camera movement, pacing and transitions help tell the story, while the interface keeps it usable.